Trinity’s Herman Sanchez Reflects on the Specialty Drug Market in PharmaVOICE

Partner Herman Sanchez commented on the changing specialty sales and marketing landscape in the October issue of PharmaVOICE. In the story, Herman remarked that companies now routinely involve health economic functions early in the decision-making process and in the development of the core value proposition. Said Herman, “Developing a value story for the product is now absolutely essential to the success of the product.”

The article is available online, here. To learn more about Herman Sanchez and our other partners, click here.

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